8 easy ways to use a blog to improve SEO results
Unfortunately, only a very few of their institutions take full advantage of blog content so as to maximize the results start. Here are eight simple ways a blog can improve your site's visibility, traffic, and organic results.
1. Create a compelling name for your blog
It irritates me when I go to a company's website and the name of the blog is ... "Blog"!What is the general theme of the blog?
What would be a convincing description in my sector?
Can I embed important SEO keywords into the title or blog name?
In particular, who am I trying to reach?
Coming up with a descriptive name and optimizing on a theme can lead to incremental organic traffic. For example, the Staples office supplies retailer has his "Staples Business Advantage blog", which discusses topics ranging from office productivity to occupational safety. And the Berghoff Brewery has its "Berghoff Beer Blog", which deals with topics from beer festivals to food pairings to seasonal beer reviews.
Remember, if you find it difficult to create a name for your blog that includes keywords that you are trying to target, then try to include at least those keywords in the title of the blog page. For example, check the page title for the RENTCafe blog:
2. Reach a specific audience with each post
I recommend that each blog post be written for a specific segment of your target audience. This allows marketers to create content optimized for specific customers and containing target keywords related to specific needs and solutions.For example, if you sell marketing services, you could include in your blog a post on a hot topic in the sector (eg ABM Marketing) intended for a specific audience that you are trying to capture (eg B2B resellers).
3. Implement an effective URL structure
An effective URL naming convention is useful for marketers and website visitors for several reasons:It makes reporting results easy
I noticed that some companies don't include "/ blog /" in their URL syntax when keeping the blog on the domain of their main website. This can make it a little more difficult to track the blog's overall progress in the analysis. I recommend including / blog / in the URL structure to improve the ease of reporting blog results.When it comes to creating URLs for each post, many marketers include every single word in the post title in the URL. This can lead to long and difficult to read URLs. Tip: try to make your blog URL descriptive but also short and relevant. Remember to exclude conjunctions like "and", "but" and "or" in your URLs.
4. Continuously optimize blog content
Recycling is not only good for the environment; it's also good for SEO!SEO improvements don't always require new website content. Look for additional opportunities to optimize existing blog posts. Review current content and identify opportunities for additional SEO on the page. Here are some possible optimization techniques for existing blog content.
Add internal links to other relevant pages on the website.
Add optimized images (or optimize existing images).
Link a post to another related post.
Review the title tags and meta descriptions to make sure you include targeted keywords.Taking advantage of existing blog content can save valuable time and resources.
5. Find and fill in the blanks with content
Blogs can be a quick and easy way to create content specially designed to fill SEO gaps.Are there high-priority SEO phrases you're struggling to rank for? Does your website have no content related to these words? If yes, these topics are excellent candidates for new blog posts.
6. Add optimized images and videos
Images help create a positive experience and can increase visitor engagement. They also provide incremental SEO value. Remember to include the images in your blog post and optimize them with descriptive alt tags (including, where appropriate, high priority key phrases).Lights, camera, action! Blog posts also provide an excellent home for video content. Review your YouTube page. Do you already have video content that could improve a blog post? The videos engage users and allow marketers to offer additional educational opportunities.
7. Mark it up
Let's not forget the markup of structured data. Structured data markup can be added to your HTML to provide information about a page, classify the content of the page and in some cases improve the way your page is represented in SERPs.I recommend that you include the schema markup in your post to make sure this content is fully optimized. Here is an example of how you can use JSON-LD structured data to tag a blog post.
8. Capitalize on social media sharing
There are many advantages to sharing blog posts on social media:Keeps your social media sites up to date and relevant.
It helps to engage the audience.
Since social signals are included in the classification algorithm, it improves SEO results.Social links help increase referral traffic.
I advise you to always share the blog post on social channels. Try sharing a couple of sentences that describe a short summary of the post or an excerpt from the post. Remember to include the keywords you turn to in social media publishing as these social cues can help with rankings.results
Make sure you fully realize the potential SEO benefits of your blog. Create a compelling blog name; create content optimized for a specific audience; optimize the URLs of your blog; add images and videos; implement the scheme, and share blog content via social channels.Remember, a blog is one of the easiest and fastest ways to implement or improve website content and improve SEO results.