What is a blog?
Simply put, a blog is a tool that helps promote online presence, attract people, and engage with audiences. It is often a series of editorial content centered around a central article that reflects the industry's expertise - for example, the catering company has "11 great appetites for serving a crowd" or "stress." Culinary Dinner Parties: Can write blog posts like recipes. Ready ahead of time. "
Blogs can help drive traffic to your website, convert that traffic to leads, establish authority in your industry, and ultimately grow your business. In fact, organizations are 13% more likely to see a positive role by prioritizing blogging.
Most of the blog traffic is regulated - in other words, users will search for something on the search engine and click on your blog if it matches the title you want. However, there are many organizations that are competing for your audience's attention, so it is important to avoid common blog mistakes. Avoid this.
5 Blogging Mistakes Most Beginner Bloggers Make
Sometimes, when I tell people that I blog for a living, they close their eyes. "It's very easy," he says. "You get paid to sit on the Internet all day and write. A monkey can do your job!"
When I rolled my eyes. See, people consider blogging a no-brainer job. But when they actually sit down to write their first posts, they get hit: it's more difficult than I think. As anyone starts a new job, it disrupts things.
That's right - this happens with every new blogger. Fortunately, it's very easy to avoid these roadblocks if you know they are coming.
So for all of you here, keep reading for the beginner bloggers who want fast growth. Below are 5 common mistakes most people make and some tips on how to avoid them.
1. Create blog posts that meet your company's big goals.
Mistake:
You think of ideas that only interest you.
As much as you can read and re-read your blog posts after you publish them, you are not the only reader or the required reader.
When you start blogging, ideas will come to you at random times - in the shower, on the run, and on the phone with your mom. Though ideas can come at random, thoughts themselves should never be random. Just because it's a good idea in general. Or something you're personally interested in - that doesn't mean it's a good idea for your company.
Solution:
Align your blog posts with company development goals.
The reason you are blogging is to solve problems for your audience and ultimately grow your business. Therefore, all of your blog post ideas should help you meet these development goals. They should have a natural attachment to the issues in your industry and address specific questions and concerns you may have.
Need to know what these objectives are and how to deal with them? Talk to your manager about the company's major goals, and then schedule an appointment with someone in the sales team to hear it. That's what they are often asked. After both meetings, you should know what goals you need to achieve and some ideas on how to achieve them.
2. Write as you speak.
Mistake:
Your writing is very strict.
Writing a blog post is very different than writing a term paper. But when bloggers start for the first time, they usually have a later experience. Issue? Writing with trim paper is not a way for people to enjoy reading.
Let's be honest: Most people who see your post don't read the whole thing. If you want to keep them interested, you have to force them to read in a way that is not easy to read.
Solution:
Try writing a blog that feels like a personal one.
It's okay to discuss your writing more - in fact, we encourage it. The more people will have access to your writing, the more people will enjoy reading it. People want to feel that they are doing business with real people, not robots.
So relax your writing. Throw in contraction. Get rid of Jhang. Make one or two. That's what real people say - and that's what people like to read.
Mistake:
You think people as a writer care about you.
This sounds harsh, but it's a fact: When people first start blogging, they think their audience will take a natural interest in their stories and their interests ... but it's not. No one is knocking against them - just that no one will be interested in you and your experiences when you are new. People care more about what you can teach them.
Solution:
Impress your personality without moonlighting the subject.
Even though people don't really care that you are writing this post, you can add parts of your personality to your writing so they feel more comfortable with you. How you do it is up to you. Some people like to break jokes, some like pop culture references, and others have a way of making clear explanations.
HubSpot Director Corey Van Wright is especially good at it. Here is an example of an introduction to a post.
To add personality to your writing, try to find ways to engage your readers on what you are writing on this article - then write in the first person as you walk around with them. I am chatting Make your language personal, accessible and engaging, just like you would talk face to face.
4. Make your point over and over again.
Mistake:
You
digress.
Although you are encouraged to highlight your personality in your writing, do not misuse this privilege. It's one thing to be yourself in the topic you're covering, but it's another thing to offer a lot of personal experiences that bury the point you're trying to make.
Don't draw too much of these personal stories and imitations - your readers are not sitting in front of you, which means you can't guarantee that you get individual attention. If they lose patience, they can (and will) bounce off your article.
Solution:
Repeat your argument.
To prevent your audience from losing your writing, revise your point in each section of the article. Great blog posts compose large messages and then deliver them slowly, which are expressed several times in small ways, from beginning to end.
If you're writing about how much water a growing plant needs, for example, don't spend three paragraphs telling the story of how you came to a dead fern house after returning from a two-week vacation. Were. This story provides real evidence of your point of view, but what is your point? Some plants cannot go without water for more than 14 days. This is a possible point and should be made public.
5. Start with a specific job title.
Mistake:
Your topics are too broad.
When people start blogging, they usually want to write on really big topics like:
Social "Marketing Methods for Social Media"
Business "Business Best Practices"
the "How to Make Money on the Internet"
Titles like these are too broad. Since there are so many details and details on these topics, it's really hard to do a good job of answering them. In addition, more specific titles attract smaller, more targeted audiences, which are of higher quality and likely turn into more users and consumers.
So, to get the very short-term and long-term benefits of blogging, you'll need to take a more specific approach.
Solution:
Begin
with a clear, concise idea.
It's really essential to nail down specific blog topics to knock your first few posts out of the park. Let's help brainstorm with our Blog Ideas Generator. This tool allows you to enter the basic terms you know you want to cover, and then create five sample blog titles that work for business blogs.
Keep in mind that a working title is not final - it's just a solid angle that lets you keep your writing on track. Once you nail this step of the ideological process, writing your blog posts is much easier.